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March 14, 2013
By: TOM BRANNA
• Colgate Total and Kelly Ripa have partnered to launch the brand’s new “You Can Do It” campaign, which is designed to encourage consumers to take control of their health and well-being, including proper oral hygiene. The accord covers television creative, digital, social and PR activation. In addition, Colgate Total will roll out various elements on its website and on the Colgate Facebook page. More info: www.Facebook.com/Colgate
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